La promoción turística y la afluencia de visitantes en el cantón Vinces- provincia de los Ríos

Tourism is an activity that is bringing very good results in different countries around the world. Through its implementation communities can obtain incomes and improves their lifestyles. For this reason, this research project pretends to analyze the touristic promotion and its incidence in tourist’s flows in Vinces city. The researcher will analyze different approaches in order to provide trustworthy information about the topic. The present research project has the following structure: It began with the development of the conceptual framework, literature review and analysis of several case studies related to the main topic of the research. Additionally, in the theoretical stance was included national and international point of view. Subsequently, the analysis and the tabulation of results were made. The conclusions and recommendation were given to the institutions linked to the tourism sector such as public entities, private, university and population. Therefore, the proposal were presented, in response to the observation units. The results shows that is ideal to use social media networks (Facebook and WhatsApp) as a promotion channel because according to the analyzes are the most used by the users. The design of this proposal will be a contribution to the tourism of the Canton Vinces because by promoting the places of tourist interest and traditional festivities with a promotion well directed through means of mass utilization like the social networks. It will promote the influx of visitors, increase incomes in communities and improve the lifestyle of its inhabitants

• מחבר ראשי: Herrera Mendoza, María Elízabeth (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2018
• נושאים: Promoción turística; Afluencia de visitantes; Vinces
• גישה מקוונת: http://dspace.utb.edu.ec/handle/49000/4166