Evaluación de control de costo para determinar la rentabilidad en la empresa de publicidad URBANOFACTO S.A, ciudad de Babahoyo

URBANOFACTO S.A is a company that is dedicated to the provision of services related to the creation and execution of indoor and outdoor advertising, creates strategies to promote a business in view of the target audience in a creative, differentiated and assertive way. Among its main products are canvas printing, sign creation and logo design. The objective of this case study is based on knowing the profitability margins of the costs and profits raised in the URBANOFACTO SA microenterprise, in order to identify the good or bad management of capital and the investments made in each area or stage. of the microenterprise. The methodology used is the inductive method because the data of the problematic situation is analyzed and described to establish concrete conclusions, the technique of direct observation of the financial statements and an interview directed to the finance staff of the institution with a questionnaire of relevant questions. The research is related to the sub-line of research called “Financial Management and Social Commitment” by virtue of the fact that during the development the cost control evaluation of the company under study is carried out.

• Autore principale: Caicedo Maldonado, Kevin Andres (author)
• Natura: bachelorThesis
• Pubblicazione: 2021
• Soggetti: Costos; Ganancias; Rentabilidad; Inversión
• Accesso online: http://dspace.utb.edu.ec/handle/49000/9730