El uso de los memes en medios de comunicación digitales. Diario El Comercio y El Universo 2022

This research work aims to investigate the use of memes in digital media. Diario el Comercio and El Universo 2022, currently memes arise from emerging languages, which due to their daily life have become common in society, in such a way that they are ubiquitous, have a cultural transmission in terms of communication and transmit an idea that is imposed at a given time in a given society, is completely different based on a classical theory of communication itself, which they were designed to spread. It is based on the process of mental and sentimental interaction that people experience when using them. The use of memes in digital newspapers is based on the elaboration of phrases and images of characters with specific characteristics that the social imaginary must understand in order to reconstruct its own concepts about the ideas to be expressed. A qualitative research on memes was carried out, the information obtained was provided through a focus group in order to seek information according to their habitual consumption. Concluding the case study, we find that digital media, daily commerce, and the universe have pop-up digital pages dedicated to this type of content, providing humorous content and persuasive information to consumers. This research is based on collecting and expressing public opinions, since we are starting study.

• المؤلف الرئيسي: Franco Valverde, Fernanda Roxanna (author)
• التنسيق: bachelorThesis
• منشور في: 2022
• الموضوعات: Memes; Medios digitales; Redes sociales
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/13051