Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024.
Sales management in the Forever 21 clothing store in the Vinces canton, for the period 2024, is a company that is dedicated to the commercialization of clothing for ladies and gentlemen, offers a variety of clothing from casual to elegant and is focused on offering good quality clothing, however, in...
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| Päätekijä: | |
|---|---|
| Aineistotyyppi: | bachelorThesis |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | http://dspace.utb.edu.ec/handle/49000/18183 |
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| author | Sellan Zamora, Xiomara Skarleth |
| author_facet | Sellan Zamora, Xiomara Skarleth |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Ortiz Campi, Juan Oswaldo |
| dc.creator.none.fl_str_mv | Sellan Zamora, Xiomara Skarleth |
| dc.date.none.fl_str_mv | 2025-05-03T00:46:05Z 2025-05-03T00:46:05Z 2025 |
| dc.format.none.fl_str_mv | 54 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18183 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Clientes Competitividad Marketing Precios Ventas Comercio |
| dc.title.none.fl_str_mv | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Sales management in the Forever 21 clothing store in the Vinces canton, for the period 2024, is a company that is dedicated to the commercialization of clothing for ladies and gentlemen, offers a variety of clothing from casual to elegant and is focused on offering good quality clothing, however, in order to offer differentiating attributes, it has faced a competitive environment, in which other clothing stores offer lower quality clothing, but at lower prices, due to this, the capture of potential customers and customer loyalty has become complicated, since a large part of customers prefer price over quality. The comparison technique was used through a comparative matrix focused on price, quality and promotions to identify the degree of competitiveness; in addition, a survey-based analysis was carried out to determine the level of efficiency of sales strategies focusing on customer satisfaction and the effectiveness of promotions; however, it was found that although consumers value the quality of the garments, the purchase decision is influenced by the pricing strategies of the competitors. It is necessary to implement marketing strategies that improve its position in the local market; these strategies should include more attractive promotions than those of competitors, advertising campaigns and communication oriented to the differential value of the garments, interaction through social networks with its customers, as well as more appropriate loyalty program; by implementing these strategies, the Forever 21 clothing store will be able to expand its visibility in the local market, as well as attract a wider audience and improve the relationship with existing customers, also increase its competitiveness within the local market. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_728786ee4d13d53ccad6b4571cb2dfeb |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18183 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024.Sellan Zamora, Xiomara SkarlethClientesCompetitividadMarketingPreciosVentasComercioSales management in the Forever 21 clothing store in the Vinces canton, for the period 2024, is a company that is dedicated to the commercialization of clothing for ladies and gentlemen, offers a variety of clothing from casual to elegant and is focused on offering good quality clothing, however, in order to offer differentiating attributes, it has faced a competitive environment, in which other clothing stores offer lower quality clothing, but at lower prices, due to this, the capture of potential customers and customer loyalty has become complicated, since a large part of customers prefer price over quality. The comparison technique was used through a comparative matrix focused on price, quality and promotions to identify the degree of competitiveness; in addition, a survey-based analysis was carried out to determine the level of efficiency of sales strategies focusing on customer satisfaction and the effectiveness of promotions; however, it was found that although consumers value the quality of the garments, the purchase decision is influenced by the pricing strategies of the competitors. It is necessary to implement marketing strategies that improve its position in the local market; these strategies should include more attractive promotions than those of competitors, advertising campaigns and communication oriented to the differential value of the garments, interaction through social networks with its customers, as well as more appropriate loyalty program; by implementing these strategies, the Forever 21 clothing store will be able to expand its visibility in the local market, as well as attract a wider audience and improve the relationship with existing customers, also increase its competitiveness within the local market.Sales management in the Forever 21 clothing store in the Vinces canton, for the period 2024, is a company that is dedicated to the commercialization of clothing for ladies and gentlemen, offers a variety of clothing from casual to elegant and is focused on offering good quality clothing, however, in order to offer differentiating attributes, it has faced a competitive environment, in which other clothing stores offer lower quality clothing, but at lower prices, due to this, the capture of potential customers and customer loyalty has become complicated, since a large part of customers prefer price over quality. The comparison technique was used through a comparative matrix focused on price, quality and promotions to identify the degree of competitiveness; in addition, a survey-based analysis was carried out to determine the level of efficiency of sales strategies focusing on customer satisfaction and the effectiveness of promotions; however, it was found that although consumers value the quality of the garments, the purchase decision is influenced by the pricing strategies of the competitors. It is necessary to implement marketing strategies that improve its position in the local market; these strategies should include more attractive promotions than those of competitors, advertising campaigns and communication oriented to the differential value of the garments, interaction through social networks with its customers, as well as more appropriate loyalty program; by implementing these strategies, the Forever 21 clothing store will be able to expand its visibility in the local market, as well as attract a wider audience and improve the relationship with existing customers, also increase its competitiveness within the local market.Gestión de ventas en la tienda de ropa Forever 21 en el cantón Vinces, del periodo 2024, es una empresa dedicada a la comercialización de prendas de vestir para damas y caballeros, ofrece variedad de prendas desde lo casual hasta lo elegante y está enfocada en ofrecer ropa de buena calidad, sin embargo, de ofrecer atributos diferenciadores, ha enfrentado un entorno competitivo, en el cual otras tiendas de ropa ofrecen prendas de menor calidad, pero a precios más bajos, debido a esto se ha complicado la captación de clientes potenciales y fidelización de clientes, ya que una gran parte de los clientes prefieren el precio por encima de la calidad. Se utilizó la técnica de la comparación a través de una matriz comparativa enfocada en el precio, calidad y promociones para identificar el grado de competitividad; además se realizó un análisis basado en encuesta para de esta manera determinar el nivel de eficiencia de las estrategias de ventas enfocándose en la satisfacción al cliente y la efectividad de las promociones; sin embargo, se evidenció que aunque los consumidores valoren la calidad de las prendas, la decisión de compra es influenciada por las estrategias de precios de las competencias. Es necesario implementar estrategias de marketing que mejoren su posición en el mercado local; estas estrategias deben incluir promociones más atractivas que la de los competidores, campañas publicitarias y comunicación orientada al valor diferencial de las prendas, interacción a través de las redes sociales con sus clientes, además un programa de fidelización más adecuado; al implementar estas estrategias, se le permitirá a la tienda de ropa Forever 21 ampliar su visibilidad en el mercado local, de igual forma captar un público más amplio.Babahoyo: UTB-FAFI. 2025Ortiz Campi, Juan Oswaldo2025-05-03T00:46:05Z2025-05-03T00:46:05Z2025info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis54 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18183esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-03T08:07:46Zoai:dspace.utb.edu.ec:49000/18183Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02025-05-03T08:07:46Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. Sellan Zamora, Xiomara Skarleth Clientes Competitividad Marketing Precios Ventas Comercio |
| status_str | publishedVersion |
| title | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| title_full | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| title_fullStr | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| title_full_unstemmed | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| title_short | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| title_sort | Gestión de ventas en la Tienda de Ropa Forever 21 en el cantón Vinces, en el periodo 2024. |
| topic | Clientes Competitividad Marketing Precios Ventas Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/18183 |