Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo
At present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social netwo...
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| Format: | bachelorThesis |
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2022
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/12492 |
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Add Tag | Summary: | At present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social network platform of the Technical University of Babahoyo, determining each of the phases involved in the production and if they manage to capture the attention of the viewers. students. To obtain information, the qualitative method was applied as a research methodology and as a technique, the execution of a Focus Group, which allowed knowing the opinions regarding the topic addressed. |
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