Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo
At present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social netwo...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Udgivet: |
2022
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| Online adgang: | http://dspace.utb.edu.ec/handle/49000/12492 |
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Tilføj Tag | _version_ | 1858410361371230208 |
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| author | Palma Vásquez, Ángel Jesús |
| author_facet | Palma Vásquez, Ángel Jesús |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Salamea Limones, Victoria |
| dc.creator.none.fl_str_mv | Palma Vásquez, Ángel Jesús |
| dc.date.none.fl_str_mv | 2022-09-20T17:39:41Z 2022-09-20T17:39:41Z 2022 |
| dc.format.none.fl_str_mv | 28 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12492 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Producción audiovisual Método cualitativo Focus Group |
| dc.title.none.fl_str_mv | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | At present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social network platform of the Technical University of Babahoyo, determining each of the phases involved in the production and if they manage to capture the attention of the viewers. students. To obtain information, the qualitative method was applied as a research methodology and as a technique, the execution of a Focus Group, which allowed knowing the opinions regarding the topic addressed. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_73db07202fcdb1bb777793ebc0939747 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12492 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de BabahoyoPalma Vásquez, Ángel JesúsProducción audiovisualFacebookMétodo cualitativoFocus GroupAt present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social network platform of the Technical University of Babahoyo, determining each of the phases involved in the production and if they manage to capture the attention of the viewers. students. To obtain information, the qualitative method was applied as a research methodology and as a technique, the execution of a Focus Group, which allowed knowing the opinions regarding the topic addressed.At present, audiovisual production is a topic of great interest, as it is a medium that allows reaching a target audience more directly, through the use of different social applications. The development of this case study aims to analyze the different audiovisual content on the Facebook social network platform of the Technical University of Babahoyo, determining each of the phases involved in the production and if they manage to capture the attention of the viewers. students. To obtain information, the qualitative method was applied as a research methodology and as a technique, the execution of a Focus Group, which allowed knowing the opinions regarding the topic addressed.En la actualidad los contenidos audiovisuales son considerados de gran interés, al ser una herramienta que permite llegar de forma más directa a un determinado público, mediante el uso de varias aplicaciones sociales. El desarrollo del presente caso de estudio tiene como objetivo, analizar los diferentes contenidos audiovisuales en la plataforma de la red social Facebook de la Universidad Técnica de Babahoyo, determinando cada una de las fases que intervienen en la producción y si logran captar la atención de los estudiantes. Para la obtención de información se aplicó la metodología de investigación, el método cualitativo y como técnica, la ejecución de un Focus Group, las cuales permitieron conocer las opiniones referentes al tema abordado.BABAHOYO: UTB, 2022Salamea Limones, Victoria2022-09-20T17:39:41Z2022-09-20T17:39:41Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis28 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12492esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-21T08:01:11Zoai:dspace.utb.edu.ec:49000/12492Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:21:37.792318Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo Palma Vásquez, Ángel Jesús Producción audiovisual Método cualitativo Focus Group |
| status_str | publishedVersion |
| title | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| title_full | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| title_fullStr | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| title_full_unstemmed | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| title_short | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| title_sort | Análisis de contenido audiovisual en redes sociales: Caso Universidad Técnica de Babahoyo |
| topic | Producción audiovisual Método cualitativo Focus Group |
| url | http://dspace.utb.edu.ec/handle/49000/12492 |