Niveles de ventas de la empresa ordagro – compañía de comercio, sucursal Babahoyo
The present study was developed with the purpose of analyzing the causes that originate the decrease of the sales levels of the company ORDAGRO S.A - Agency Babahoyo, in the last 3 years. Through the use of relevant research techniques, it was obtained that the company does not have adequate promoti...
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| Formato: | bachelorThesis |
| Publicado: |
2020
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/7852 |
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Agregar Etiqueta | Sumario: | The present study was developed with the purpose of analyzing the causes that originate the decrease of the sales levels of the company ORDAGRO S.A - Agency Babahoyo, in the last 3 years. Through the use of relevant research techniques, it was obtained that the company does not have adequate promotion and advertising strategies for products. It was also known that the company has not made known or firmly position the brands of the products it offers in the local market. The company lacks appropriate strategies to build customer loyalty with its products, so this has a negative effect on the company that runs the risk of losing the captured customers and the effect of customer escape. As is common knowledge, a company without sales runs the risk of definitive closure. These and other negative features that affect the company are further detailed in the development of this study. |
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