Estrategias publicitarias de la empresa “Comercial María” del cantón Caluma, provincia de Bolívar, periodo 2022.
The present case study entitled "Advertising Strategies of Comercial María, Caluma canton, Bolívar province, period 2022" presents several problems in the application of advertising strategies that promote the positioning of the company where the research was carried out, for which it is n...
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| Formáid: | bachelorThesis |
| Foilsithe / Cruthaithe: |
2023
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| Ábhair: | |
| Rochtain ar líne: | http://dspace.utb.edu.ec/handle/49000/13722 |
| Clibeanna: |
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Cuir clib leis | Achoimre: | The present case study entitled "Advertising Strategies of Comercial María, Caluma canton, Bolívar province, period 2022" presents several problems in the application of advertising strategies that promote the positioning of the company where the research was carried out, for which it is necessary Correctly identify the reasons why the business manager has not focused resources on the implementation of advertising. It should be considered that currently the recognition of companies is directly influenced thanks to the advertising messages that are disseminated in different communication channels, both traditional and digital. An interview has been carried out with the manager to identify her criteria regarding the advertising mechanisms and an internal and external inspection was also carried out to verify what type of advertising the establishment uses. Finally, it was possible to create suggestions focused on the training of advertising strategies, traditional and digital media, creation of official pages on social networks, use of e-mail marketing and creation of promotional raffles to encourage sales and recognition of the organization. |
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