Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021
This case study is being carried out with the purpose of identifying the poor management of commercial strategies in the company AGROMAT S.A. resulting in low customer traffic. Through the investigation that will be carried out in the company AGROMAT S.A., it will be possible to obtain a conglomerat...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | bachelorThesis |
| Publicado: |
2022
|
| Materias: | |
| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/12466 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Agregar Etiqueta | _version_ | 1859044601896108032 |
|---|---|
| author | Enríquez Becilla, Erick Fernando |
| author_facet | Enríquez Becilla, Erick Fernando |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Troya Terranova, Tayron Cesar |
| dc.creator.none.fl_str_mv | Enríquez Becilla, Erick Fernando |
| dc.date.none.fl_str_mv | 2022-09-18T19:46:47Z 2022-09-18T19:46:47Z 2022 |
| dc.format.none.fl_str_mv | 44 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12466 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Agromat Posicionamiento Marketing Pymes Babahoyo |
| dc.title.none.fl_str_mv | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study is being carried out with the purpose of identifying the poor management of commercial strategies in the company AGROMAT S.A. resulting in low customer traffic. Through the investigation that will be carried out in the company AGROMAT S.A., it will be possible to obtain a conglomerate of factors that allow to be evaluated, so that, in such a way, the company takes the corresponding decisions for the commercial and economic performance of the organization, leading to be a more profitable and competitive business in the local market. The main objective is to determine the positioning of the company AGROMAT S.A. in the period 2021 in the Babahoyo canton. This research work is directed by the research line, called: Information and communication systems, entrepreneurship and innovation of the Commerce career. It has a mixed research methodology that allowed obtaining the results from which finally the conclusions and recommendations were obtained. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_78841fcbb78480a3a04e045d3660758a |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12466 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021Enríquez Becilla, Erick FernandoAgromatPosicionamientoMarketingPymesBabahoyoThis case study is being carried out with the purpose of identifying the poor management of commercial strategies in the company AGROMAT S.A. resulting in low customer traffic. Through the investigation that will be carried out in the company AGROMAT S.A., it will be possible to obtain a conglomerate of factors that allow to be evaluated, so that, in such a way, the company takes the corresponding decisions for the commercial and economic performance of the organization, leading to be a more profitable and competitive business in the local market. The main objective is to determine the positioning of the company AGROMAT S.A. in the period 2021 in the Babahoyo canton. This research work is directed by the research line, called: Information and communication systems, entrepreneurship and innovation of the Commerce career. It has a mixed research methodology that allowed obtaining the results from which finally the conclusions and recommendations were obtained.This case study is being carried out with the purpose of identifying the poor management of commercial strategies in the company AGROMAT S.A. resulting in low customer traffic. Through the investigation that will be carried out in the company AGROMAT S.A., it will be possible to obtain a conglomerate of factors that allow to be evaluated, so that, in such a way, the company takes the corresponding decisions for the commercial and economic performance of the organization, leading to be a more profitable and competitive business in the local market. The main objective is to determine the positioning of the company AGROMAT S.A. in the period 2021 in the Babahoyo canton. This research work is directed by the research line, called: Information and communication systems, entrepreneurship and innovation of the Commerce career. It has a mixed research methodology that allowed obtaining the results from which finally the conclusions and recommendations were obtained.El presente caso de estudio se lo está realizando con la finalidad de identificar la mala gestión de las estrategias comerciales en la compañía AGROMAT S.A. teniendo como resultado poca afluencia de clientes. A través de la investigación que se llevara a cabo en la compañía AGROMAT S.A., se podrá obtener un conglomerado de factores que permitan ser evaluados, para que, de tal forma, la empresa tome las decisiones correspondientes para el rendimiento comercial y económico de la organización, conllevando a ser un negocio más rentable y competitivo en el mercado local. El objetivo principal es determinar el posicionamiento de la empresa AGROMAT S.A en el periodo 2021 en el cantón Babahoyo. Este trabajo investigativo está dirigido por la línea de investigación, llamada: Sistemas de información y comunicación, emprendimiento e innovación de la carrera de Comercio. Posee una metodología investigativa de carácter mixta que permitieron obtener los resultados de los cuales finalmente se consiguieron las conclusiones y posteriormente las recomendaciones.Babahoyo: UTB-FAFI. 2022Troya Terranova, Tayron Cesar2022-09-18T19:46:47Z2022-09-18T19:46:47Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis44 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12466esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-19T08:01:07Zoai:dspace.utb.edu.ec:49000/12466Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:23:05.282739Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 Enríquez Becilla, Erick Fernando Agromat Posicionamiento Marketing Pymes Babahoyo |
| status_str | publishedVersion |
| title | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| title_full | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| title_fullStr | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| title_full_unstemmed | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| title_short | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| title_sort | Posicionamiento de la empresa Agromat S. A. de la parroquia "Febres Cordero" en el periodo 2021 |
| topic | Agromat Posicionamiento Marketing Pymes Babahoyo |
| url | http://dspace.utb.edu.ec/handle/49000/12466 |