Publicidad en los medios de comunicación y su incidencia en el comportamiento cultural de los jóvenes de la ciudadela Carlos Alvarado, cantón Babahoyo año 2018

Advertising in the mass media is of great interest, but nevertheless, the advertising message adopts different characteristics depending on the medium in question, so the company or advertising agency must study carefully... This case study gave the opportunity to learn about advertising in the medi...

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Bibliographic Details
Main Author: Calvache Pulecio, Alicia Marilú (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/7124
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