Análisis de las aplicaciones para generar contenido comercial de ventas en redes sociales en la ciudad de Babahoyo

The merchants of the city of Babahoyo from different sectors have seen in connectivity, mobile devices and each of the applications the opportunity to create a value proposition that will allow them to generate content to attract and retain customers that lead to the commercialization of goods or services, therefore, this study proposes to identify the factors that influence the generation of content for commercialization through social networks, this is developed from descriptive, analytical and bibliographic methods that allowed to collect data with the help of the type of mixed research, that is, quantitative and qualitative by means of the survey techniques carried out through the respective questionnaire applied a random sample that corresponds to the merchants of the city, on the other hand, the observation is considered where the processes are determined recurring environment to applications to generate commercial content of In the subsequent analysis, I identify problems such as: lack of corporate image, do not have knowledge that allows the identification of content types, do not search for the application used to generate commercial content, replicate content formats viewed through the internet or other brands on social networks, poor control of statistics that allows them to determine a content quality management system, social networks are managed by non-professionals, among others; That is detailed in the dissertation in an explicit and detailed way with the purpose that in later studies proposals for solutions to the exposed problem are generated

• 1. Verfasser: Bazurto Ruela, Rosa Marlene (author)
• Format: bachelorThesis
• Veröffentlicht: 2021
• Schlagworte: Comercio; Redes sociales; APPS de mensajería; Contenido
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/10566