Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023.
Currently, various companies face market challenges due to increasing competition and the need to adapt to both traditional and digital marketing trends. Regardless of the economic sector they belong to, businesses strive to improve their market presence to boost sales. For this reason, this researc...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | bachelorThesis |
| منشور في: |
2024
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://dspace.utb.edu.ec/handle/49000/17962 |
| الوسوم: |
إضافة وسم
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إضافة وسم | _version_ | 1859044643131359232 |
|---|---|
| author | Barragán Suarez, Karla Cecilia |
| author_facet | Barragán Suarez, Karla Cecilia |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Fonseca Vásconez, José Fabian |
| dc.creator.none.fl_str_mv | Barragán Suarez, Karla Cecilia |
| dc.date.none.fl_str_mv | 2024 2025-04-26T05:05:19Z 2025-04-26T05:05:19Z |
| dc.format.none.fl_str_mv | 62 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/17962 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing Comercial Ventas Desarrollo Clientes Comercio |
| dc.title.none.fl_str_mv | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Currently, various companies face market challenges due to increasing competition and the need to adapt to both traditional and digital marketing trends. Regardless of the economic sector they belong to, businesses strive to improve their market presence to boost sales. For this reason, this research aims to evaluate the impact of digital marketing strategies on the sales level of Comercial El Éxito in the Babahoyo canton during the 2023 period. A qualitative and quantitative approach was used methodologically, applying theoretical methods such as synthetic and analytical, as well as empirical methods like the analysis of internal and external factors. Techniques such as EFE and EFI analysis, surveys, and interviews with their respective tools were also employed. The results of this research indicate that the company is institutionally in a strong position, with strengths and opportunities outweighing weaknesses and threats, allowing it to develop growth strategies. However, it was determined that digital marketing efforts are limited, which affects the process of attracting new customers and expanding the market.In conclusion, it is recommended that the company optimize its resources to improve its presence in both traditional and digital advertising. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_7e3e8bbd7d1b8eb8c4cba6f227f4ae5d |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/17962 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023.Barragán Suarez, Karla CeciliaMarketingComercialVentasDesarrolloClientesComercioCurrently, various companies face market challenges due to increasing competition and the need to adapt to both traditional and digital marketing trends. Regardless of the economic sector they belong to, businesses strive to improve their market presence to boost sales. For this reason, this research aims to evaluate the impact of digital marketing strategies on the sales level of Comercial El Éxito in the Babahoyo canton during the 2023 period. A qualitative and quantitative approach was used methodologically, applying theoretical methods such as synthetic and analytical, as well as empirical methods like the analysis of internal and external factors. Techniques such as EFE and EFI analysis, surveys, and interviews with their respective tools were also employed. The results of this research indicate that the company is institutionally in a strong position, with strengths and opportunities outweighing weaknesses and threats, allowing it to develop growth strategies. However, it was determined that digital marketing efforts are limited, which affects the process of attracting new customers and expanding the market.In conclusion, it is recommended that the company optimize its resources to improve its presence in both traditional and digital advertising.Currently, various companies face market challenges due to increasing competition and the need to adapt to both traditional and digital marketing trends. Regardless of the economic sector they belong to, businesses strive to improve their market presence to boost sales. For this reason, this research aims to evaluate the impact of digital marketing strategies on the sales level of Comercial El Éxito in the Babahoyo canton during the 2023 period. A qualitative and quantitative approach was used methodologically, applying theoretical methods such as synthetic and analytical, as well as empirical methods like the analysis of internal and external factors. Techniques such as EFE and EFI analysis, surveys, and interviews with their respective tools were also employed. The results of this research indicate that the company is institutionally in a strong position, with strengths and opportunities outweighing weaknesses and threats, allowing it to develop growth strategies. However, it was determined that digital marketing efforts are limited, which affects the process of attracting new customers and expanding the market.In conclusion, it is recommended that the company optimize its resources to improve its presence in both traditional and digital advertising.Las diversas empresas en la actualidad enfrentan desafíos en el mercado debido al aumento de la competencia y la necesidad de adaptarse a las tendencias tradicionales y digitales de marketing, en este ámbito independientemente del sector económico al que pertenezcan, las empresas buscan mejorar su presencia en el mercado para incrementar sus ventas, por esta razón, la presente investigación tiene como objetivo evaluar el impacto de las estrategias de Marketing digital en el nivel de ventas del Comercial El Éxito del cantón Babahoyo, periodo 2023, para lo cual metodológicamente, se utilizó el enfoque cualitativito y cuantitativo, se utilizó métodos teóricos como el sintético y el analítico, además de métodos empíricos como el análisis de factores internos y externos, se usó técnicas como el análisis como EFE, EFI, encuestas, entrevistas con sus respectivas herramientas. De esta manera, como resultado de esta investigación, se puede determinar que institucionalmente la empresa se encuentra en una buena posición con fortalezas y oportunidades mayores a las debilidades y amenazas lo cual le permite plantear estrategias de desarrollo, sin embargo se determinó que el marketing digital es limitado lo cual afecta en el proceso de captar nuevos clientes y expandir el mercado. Como conclusión se determinó que se debe de optimizar los recursos que posee para mejor su presencia en publicidad tradicional y digital.Babahoyo: UTB-FAFI. 2025Fonseca Vásconez, José Fabian2025-04-26T05:05:19Z2025-04-26T05:05:19Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis62 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/17962esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-04-29T08:09:44Zoai:dspace.utb.edu.ec:49000/17962Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:25:06.674682Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. Barragán Suarez, Karla Cecilia Marketing Comercial Ventas Desarrollo Clientes Comercio |
| status_str | publishedVersion |
| title | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| title_full | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| title_fullStr | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| title_full_unstemmed | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| title_short | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| title_sort | Estrategias de marketing digital y su impacto en el nivel de ventas en el Comercial El Éxito del cantón Babahoyo, periodo 2023. |
| topic | Marketing Comercial Ventas Desarrollo Clientes Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/17962 |