Estrategias de publicidad en la Ferretería Multicomercio saltos en la cuidad de Babahoyo periodo 2023.

Through this research with the theme Advertising Strategies in the Multicomercio Saltos Hardware Store in the city of Babahoyo, the main objective is to define an effective advertising strategy for the recognition of the Multicomercio Saltos hardware store in the City of Babahoyo and propose possible solutions that allow improvement of advertising strategies. that improve sales performance, in addition to arguing the general and specific justifications and objectives where the purpose of the case study is explained, which is based on bibliographic research regarding the variable where the importance and fundamental of the correct advertising strategy is analyzed. in the hardware sector, being the key research method to know the reality of the Multicomercio Saltos hardware store, where the lack of advertising management was evident, the non-existence of a marketing plan and the relevance of making appropriate decisions and timely business communication also implement digital tools, proceeding to establish conclusions and recommendations for the continuous improvement of the hardware store.

• Egile nagusia: Olvera Herrera, Cynthia Carolina (author)
• Formatua: bachelorThesis
• Argitaratua: 2024
• Gaiak: Publicidad; Marketing; Herramientas digitales; Estrategias
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/15856