Atención al cliente en la Empresa Agrosan Agropecuaria Sánchez ubicada en el cantón Baba, periodo 2024.

The case study “Customer service in the company Agrosan Agropecuaria Sanchez, period 2024” is focused on the company Agrosan Agropecuaria Sanchez, located in the canton Baba, Province of Los Rios which is a company dedicated to the sale of agricultural and veterinary products, which faces challenges in relation to consumer satisfaction as the problem statement presents that there is a lack of training and motivation of staff, long waiting times and inefficient communication with the customer, lack of loyalty programs and digital channels where users can interact, for this reason the justification of the study aims to address these issues and adapt the needs of the company to the current market, improve the experience and ensure the sustainability of the business. The main objective is to analyze customer service through research techniques that identify the factors that influence customer satisfaction. Therefore, the research line related to financial, administrative, tax, audit and control management is implemented, as well as the articulation of the topic that is closely related to the pre-professional internship project called Application of administrative and commercial processes in the public and private sector under the supervision of the teacher. The discussion of the results reflects that Agrosan maintains a good relationship with its clients, but it does not have a good relationship with them.

• Hovedforfatter: Arreaga Ramos, Carlos Luis (author)
• Format: bachelorThesis
• Udgivet: 2025
• Fag: Atención; Clientes; Capacitación; Satisfacción; Fidelización; Comercio
• Online adgang: http://dspace.utb.edu.ec/handle/49000/17794