Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023.
The present research paper aims to analyze the relationship between customer service and its impact on sales at Romano Market, a company dedicated to the marketing of mass consumption products. Customer service is a fundamental aspect for any business, as it directly influences customer satisfaction...
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| Médium: | bachelorThesis |
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2024
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| On-line přístup: | http://dspace.utb.edu.ec/handle/49000/18147 |
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Přidat tag | _version_ | 1863483713036222464 |
|---|---|
| author | Moreno Astudillo, Jessica Pilar |
| author_facet | Moreno Astudillo, Jessica Pilar |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Sandoya Valero, Elsy Carlota |
| dc.creator.none.fl_str_mv | Moreno Astudillo, Jessica Pilar |
| dc.date.none.fl_str_mv | 2024 2025-05-01T15:34:06Z 2025-05-01T15:34:06Z |
| dc.format.none.fl_str_mv | 37 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18147 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Atención Calidad Clientes Consumidores Estrategias Comercio |
| dc.title.none.fl_str_mv | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present research paper aims to analyze the relationship between customer service and its impact on sales at Romano Market, a company dedicated to the marketing of mass consumption products. Customer service is a fundamental aspect for any business, as it directly influences customer satisfaction, loyalty and, therefore, the company's sales. In an increasingly competitive market, the quality of the service offered plays a crucial role in consumer loyalty. The research seeks to identify the main factors that affect the customer experience at Romano Market, such as friendliness, speed, effectiveness in problem solving and product knowledge by sales staff. In addition, it will explore how these elements contribute to increased sales, highlighting the importance of personalized service and efficient communication with customers. Through data collection, surveys and analysis of customer feedback, it is intended to provide a clear view of how customer service not only influences consumers' perception of the company, but also their purchasing decisions. The relationship between staff training and sales performance will also be evaluated, seeking strategies to improve the quality of service and, consequently, increase sales at Romano Market. This study aims to provide practical recommendations to optimize customer service and, thus, improve the company's commercial results. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_81d40a9e61adbdf2f90111968f3ca0c4 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18147 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023.Moreno Astudillo, Jessica PilarAtenciónCalidadClientesConsumidoresEstrategiasComercioThe present research paper aims to analyze the relationship between customer service and its impact on sales at Romano Market, a company dedicated to the marketing of mass consumption products. Customer service is a fundamental aspect for any business, as it directly influences customer satisfaction, loyalty and, therefore, the company's sales. In an increasingly competitive market, the quality of the service offered plays a crucial role in consumer loyalty. The research seeks to identify the main factors that affect the customer experience at Romano Market, such as friendliness, speed, effectiveness in problem solving and product knowledge by sales staff. In addition, it will explore how these elements contribute to increased sales, highlighting the importance of personalized service and efficient communication with customers. Through data collection, surveys and analysis of customer feedback, it is intended to provide a clear view of how customer service not only influences consumers' perception of the company, but also their purchasing decisions. The relationship between staff training and sales performance will also be evaluated, seeking strategies to improve the quality of service and, consequently, increase sales at Romano Market. This study aims to provide practical recommendations to optimize customer service and, thus, improve the company's commercial results.The present research paper aims to analyze the relationship between customer service and its impact on sales at Romano Market, a company dedicated to the marketing of mass consumption products. Customer service is a fundamental aspect for any business, as it directly influences customer satisfaction, loyalty and, therefore, the company's sales. In an increasingly competitive market, the quality of the service offered plays a crucial role in consumer loyalty. The research seeks to identify the main factors that affect the customer experience at Romano Market, such as friendliness, speed, effectiveness in problem solving and product knowledge by sales staff. In addition, it will explore how these elements contribute to increased sales, highlighting the importance of personalized service and efficient communication with customers. Through data collection, surveys and analysis of customer feedback, it is intended to provide a clear view of how customer service not only influences consumers' perception of the company, but also their purchasing decisions. The relationship between staff training and sales performance will also be evaluated, seeking strategies to improve the quality of service and, consequently, increase sales at Romano Market. This study aims to provide practical recommendations to optimize customer service and, thus, improve the company's commercial results.El presente trabajo de investigación tiene como objetivo analizar la relación entre la atención al cliente y su impacto en las ventas en Romano Market, una empresa dedicada a la comercialización de productos de consumo masivo. La atención al cliente es un aspecto fundamental para cualquier negocio, ya que influye directamente en la satisfacción del cliente, su lealtad y, por ende, en las ventas de la empresa. En un mercado cada vez más competitivo, la calidad del servicio ofrecido juega un papel crucial en la fidelización de los consumidores, la investigación busca identificar los principales factores que afectan la experiencia del cliente en Romano Market, como la amabilidad, rapidez, efectividad en la resolución de problemas y conocimiento del producto por parte del personal de ventas. Además, se explorará cómo estos elementos contribuyen al aumento de las ventas, destacando la importancia de un servicio personalizado y una comunicación eficiente con los clientes. A través de la recopilación de datos, encuestas y análisis de la retroalimentación de los clientes, se pretende proporcionar una visión clara de cómo la atención al cliente no solo influye en la percepción que los consumidores tienen de la empresa, sino también en sus decisiones de compra. Asimismo, se evaluará la relación entre la capacitación del personal y el rendimiento de las ventas, buscando estrategias para mejorar la calidad del servicio y, en consecuencia, incrementar las ventas en Romano Market, este estudio pretende aportar recomendaciones prácticas para optimizar la atención al cliente y, así, mejorar los resultados comerciales de la empresa.Babahoyo: UTB-FAFI. 2025Sandoya Valero, Elsy Carlota2025-05-01T15:34:06Z2025-05-01T15:34:06Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis37 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18147esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-02T08:07:40Zoai:dspace.utb.edu.ec:49000/18147Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:20:52.888283Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. Moreno Astudillo, Jessica Pilar Atención Calidad Clientes Consumidores Estrategias Comercio |
| status_str | publishedVersion |
| title | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| title_full | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| title_fullStr | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| title_full_unstemmed | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| title_short | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| title_sort | Atención al cliente y su incidencia en las ventas en Romano Market Gourmet en la ciudad de Babahoyo periodo 2023. |
| topic | Atención Calidad Clientes Consumidores Estrategias Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/18147 |