Gestión de ventas en la Empresa Mega Fiesta de la cuidad de Babahoyo.

Sales Management is essential for any commercial company to achieve good profitability, this process involves all the work staff that is involved in the sale of merchandise, it must be controlled, motivated, trained, among other activities to be able to generate efficiency in processes, which is why the objective of this case study was to analyze sales management and identify all those problems that afflict the company Mega Fiesta in the city of Babahoyo. Using as information collection instruments, an interview directed to the owner, in order to obtain information from reliable sources, likewise, a survey directed to the collaborators of the same, with the development of the bibliographic perspective that is based on documentation. academic. According to the analysis carried out, it is concluded that the sales management processes are not applied correctly, which has caused it to not function properly, harming profitability, the advertising image of business services to customers is limited. which has affected customers a lack of knowledge of the existence of the company.

• Autore principale: Fernández Guale, Fabiola Silvana (author)
• Natura: bachelorThesis
• Pubblicazione: 2022
• Soggetti: Gestión de ventas; Stock de productos; Mercadería; Publicidad; Tecnología
• Accesso online: http://dspace.utb.edu.ec/handle/49000/11180