COMUNICACIÓN ALTERNATIVA PARA ABORDAR EL DESARROLLO CULTURAL DEL SECTOR GUSTAVO CAMPI DEL CANTÓN QUEVEDO AÑO 2022.

The present investigation deals with how alternative communication addresses the cultural development of the Gustavo Campi sector of the Quevedo canton, which aims to: Determine how alternative communication addresses cultural development. Using it as a strategic option to be able to communicate the development of its sectors. The investigative field is scientific and responds to the development and evolution of individuals and societies, for which methods and types of descriptive, analytical, field research and survey techniques were applied to the inhabitants of the sector, to examine how the alternative communication can become an excellent ally in information. Obtaining as a result that the media are important transcendental axes to share information with the entire community, using alternative communication in a reliable way, concluding that the residents of the Gustavo Campi Sector can handle alternative communication as an informative instrument to publicize the events. cultures that are developed locally, which are mixed with customs, religions, values, traditions that have been preserved for many years, making visible the local reality from their own perspective.

• Autor principal: Villegas Delgado, Gabriela Cecilia (author)
• Format: bachelorThesis
• Publicat: 2022
• Matèries: Comunicación Alternativa; Desarrollo Cultural; Sector Gustavo Campi
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/13518