Estrategia de comunicación integral para posicionar la imagen institucional del GADM del cantón Valencia

Estrategia de comunicación integral para posicionar la imagen institucional del GADM del cantón Valencia

The purpose of this research work is to analyze the comprehensive communication for the positioning of the corporate image in the municipal GAD of the Valencia canton, which is based on theorists of the comprehensive communication and corporate image variables. The research is framed in the descript...

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Bibliographic Details
Main Author: Gutiérrez Burgos, Tatiana Carolina (author)
Format: bachelorThesis
Published: 2022
Subjects:
Comunicación integral
Posicionamiento
Imagen
Campaña
Online Access:http://dspace.utb.edu.ec/handle/49000/11942
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http://dspace.utb.edu.ec/handle/49000/11942

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