Estrategia de comunicación integral para posicionar la imagen institucional del GADM del cantón Valencia

The purpose of this research work is to analyze the comprehensive communication for the positioning of the corporate image in the municipal GAD of the Valencia canton, which is based on theorists of the comprehensive communication and corporate image variables. The research is framed in the descript...

• Автор: Gutiérrez Burgos, Tatiana Carolina (author)
• Формат: bachelorThesis
• Опубліковано: 2022
• Предмети: Comunicación integral; Posicionamiento; Imagen; Campaña
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/11942