IMPACTO DE LOS MEDIOS DE COMUNICACIÓN DIGITALES EN LA RECEPCIÓN DE AUDIENCIA EN EL CANTÓN QUEVEDO
The objective of this research was to analyze digital media and its impact on audience reception in the Quevedo canton, establishing that digital media have evolved over the years and have caused the majority of people to transform their way to inform yourself faster and more efficiently, since you...
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| フォーマット: | bachelorThesis |
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2024
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| オンライン･アクセス: | http://dspace.utb.edu.ec/handle/49000/18597 |
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タグ追加 | 要約: | The objective of this research was to analyze digital media and its impact on audience reception in the Quevedo canton, establishing that digital media have evolved over the years and have caused the majority of people to transform their way to inform yourself faster and more efficiently, since you can do it from any mobile device with an internet connection. For the development, the quantitative method was applied since surveys were carried out with 384 inhabitants of the Quevedo canton where we were able to know their opinions about the transformation that digital media has caused, reaching the conclusion that the majority of these inhabitants do not is guaranteed in the information provided by digital media, this circumstance is alarming, given that it can have a detrimental influence on the formation of public opinion and citizen participation. |
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