CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024

The purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cant...

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Main Author: ASPIAZU OLVERA KATTY JACKELINE (author)
Other Authors: MOLINA PÁRRAGA NICOLE XIOMARA (author)
Format: bachelorThesis
Published: 2024
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/17700
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author ASPIAZU OLVERA KATTY JACKELINE
author2 MOLINA PÁRRAGA NICOLE XIOMARA
author2_role author
author_facet ASPIAZU OLVERA KATTY JACKELINE
MOLINA PÁRRAGA NICOLE XIOMARA
author_role author
collection Repositorio Universidad Técnica de Babahoyo
dc.contributor.none.fl_str_mv MSC. LEMOS BELTRAN DANIEL
dc.creator.none.fl_str_mv ASPIAZU OLVERA KATTY JACKELINE
MOLINA PÁRRAGA NICOLE XIOMARA
dc.date.none.fl_str_mv 2024-10-29T15:56:09Z
2024-10-29T15:56:09Z
2024
dc.format.none.fl_str_mv 119 p.
application/pdf
dc.identifier.none.fl_str_mv http://dspace.utb.edu.ec/handle/49000/17700
dc.language.none.fl_str_mv es
dc.publisher.none.fl_str_mv Babahoyo
dc.relation.none.fl_str_mv TIC-UTB-FCJSE-TURISMO-000016
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivs 3.0 United States
http://creativecommons.org/licenses/by-nc-nd/3.0/us/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Técnica de Babahoyo
instname:Universidad Técnica de Babahoyo
instacron:UTB
dc.subject.none.fl_str_mv Contenidos digitales
promoción turística
desarrollo turístico
TURISMO
dc.title.none.fl_str_mv CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description The purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cantons of the province being them a representative sample to identify and analyze the failures in digital content and its impact on tourism development, the ultimate goal is to provide recommendations to improve the use of digital tools in the promotion of rural tourism. In addition, implement a self-learning and personal development thus achieving to establish knowledge about the tools and consider the essentials to disseminate information quickly and efficiently.
eu_rights_str_mv openAccess
format bachelorThesis
id UTB_880b115e813c2eaf84ebf25be07faa88
instacron_str UTB
institution UTB
instname_str Universidad Técnica de Babahoyo
language_invalid_str_mv es
network_acronym_str UTB
network_name_str Repositorio Universidad Técnica de Babahoyo
oai_identifier_str oai:dspace.utb.edu.ec:49000/17700
publishDate 2024
publisher.none.fl_str_mv Babahoyo
reponame_str Repositorio Universidad Técnica de Babahoyo
repository.mail.fl_str_mv .
repository.name.fl_str_mv Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo
repository_id_str 0
rights_invalid_str_mv Attribution-NonCommercial-NoDerivs 3.0 United States
http://creativecommons.org/licenses/by-nc-nd/3.0/us/
spelling CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024ASPIAZU OLVERA KATTY JACKELINEMOLINA PÁRRAGA NICOLE XIOMARAContenidos digitalespromoción turísticadesarrollo turísticoTURISMOThe purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cantons of the province being them a representative sample to identify and analyze the failures in digital content and its impact on tourism development, the ultimate goal is to provide recommendations to improve the use of digital tools in the promotion of rural tourism. In addition, implement a self-learning and personal development thus achieving to establish knowledge about the tools and consider the essentials to disseminate information quickly and efficiently.The purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cantons of the province being them a representative sample to identify and analyze the failures in digital content and its impact on tourism development, the ultimate goal is to provide recommendations to improve the use of digital tools in the promotion of rural tourism. In addition, implement a self-learning and personal development thus achieving to establish knowledge about the tools and consider the essentials to disseminate information quickly and efficiently.El presente trabajo de investigación tiene como propósito conocer las falencias del contenido digital en la provincia de Los Ríos, ver cómo afecta al turismo rural por su limitada promoción. Para ello se realizaron entrevistas a propietarios y representantes de lugares que ofrezcan turismo rural en siete cantones de la provincia siendo ellos una muestra representativa para identificar y analizar las fallas en los contenidos digitales y su impacto en el desarrollo turístico, el objetivo final es proporcionar recomendaciones para mejorar el uso de herramientas digitales en la promoción del turismo rural. Además, implementar un auto aprendizaje y desarrollo personal logrando así establecer conocimientos acerca de las herramientas y considerar lo esencial para dar a conocer información de manera rápida y eficiente.BabahoyoMSC. LEMOS BELTRAN DANIEL2024-10-29T15:56:09Z2024-10-29T15:56:09Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis119 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/17700esTIC-UTB-FCJSE-TURISMO-000016Attribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-04-29T08:08:40Zoai:dspace.utb.edu.ec:49000/17700Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:20:16.915106Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue
spellingShingle CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
ASPIAZU OLVERA KATTY JACKELINE
Contenidos digitales
promoción turística
desarrollo turístico
TURISMO
status_str publishedVersion
title CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
title_full CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
title_fullStr CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
title_full_unstemmed CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
title_short CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
title_sort CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024
topic Contenidos digitales
promoción turística
desarrollo turístico
TURISMO
url http://dspace.utb.edu.ec/handle/49000/17700