EL USO DE LA INTELIGENCIA ARTIFICIAL EN EL MARKETING INSTITUCIONAL DE LOS GOBIERNOS AUTÓNOMOS DESCENTRALIZADOS CANTONALES EN LOS RÍOS.

This research focuses on determining the use of artificial intelligence in the institutional marketing of the Cantonal Decentralized Autonomous Governments in the province of Los Ríos. In a context where digital transformation has become imperative to improve communication and interaction with citiz...

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Bibliographic Details
Main Author: ROMERO OLEA JORGE JUNIOR (author)
Other Authors: VERA ALAVA NATHALI SILVANA (author)
Format: bachelorThesis
Published: 2024
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/17319
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