Plan Estratégico de Marketing en la Industria Alimenticia Imperial.

The case study presented below was carried out in the Imperial Food Industry located in the canton Alfredo Baquerizo Moreno (Jujan) at km 53 of the Babahoyo-Duran highway, which seeks to establish a strategic marketing plan to improve Sales levels and market positioning. The Imperial Food Industry h...

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Bibliographic Details
Main Author: Cabello Martínez, Miguel Ángel (author)
Format: bachelorThesis
Published: 2020
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/7520
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