Gestión de abastecimiento en la Comercial Zurita de la ciudad de Babahoyo, en el periodo 2023.

This case study with the topic "Supply management in the Zurita shopping center in the city of Babahoyo in the period 2023" contains the biggest problems that the establishment presents, which are a demand greater than supply, inadequate storage and low sales, The purpose of its realization is the importance of supply management in any company. The main objective is to analyze supply management through research techniques to detect critical points, the method used was the descriptive one which expanded the perspective on the causal factors of the organization, the techniques that were implemented were the analysis of internal factors through an EFI Matrix in addition to a questionnaire of questions that was structured to be able to conduct an interview with the establishment manager. The results obtained through the research instruments demonstrate that the internal factors that affect the company in the supply area are the deficiencies that the products present, the little inventory, the very low market participation and that the inadequate system that manage delays the processes, when conducting the interview the problems and situation with the suppliers were determined that although there is a relationship management system, unfulfilled agreements are not penalized, for this reason it is suggested that the salesperson apply a system to improve storage to optimize resources, also expand its product catalog and implement regulations for correct compliance with agreements.

• Main Author: Moscoso Miranda, Jenifferd Janeth (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Servicio; Procesos; Abastecer; Optimizar; Automatizar
• Online Access: http://dspace.utb.edu.ec/handle/49000/17016