Comercialización de Productos Greenfrost en el Cantón Quinsaloma

The purpose of this entrepreneurship project is to market the products offered by Greenfrost and locate it in the Quinsaloma canton. This business proposal is concerned with the health of people who like to consume ice cream, low in fat and calories, without neglecting a exquisite flavor accompanied by fruits, sweets and dressings. Furthermore, this business proposal will create sources of employment in said canton and thus provide economic and social development. The venture is viable since Greenfrost, being a brand owned in the Ecuadorian market, the client has the confidence to acquire the product satisfying his desire to consume a natural, healthy and nutritious ice cream

• Main Author: Castro Aguilar, Nathaly Rocio (author)
• Format: bachelorThesis
• Language: spa
• Published: 2020
• Subjects: Helado; Saludable; Nutritivo; Emprendimiento; Cantón Quinsaloma
• Online Access: http://dspace.utb.edu.ec/handle/49000/7411