Gestión de ventas en la Ferretería Ruly Acero de la ciudad de Babahoyo en el periodo 2023.

This case study is based on the analysis of the sales management of the Ruly Acero Hardware store in the city of Babahoyo in the period 2023, which presents inefficiency in sales as the main problem, which has been manifested by presence of several deficits. On the part of the company’s staff, on the other hand, the absence of solid marketing strategies has limited the visibility of the hardware store and its ability to attract new customers. The main objective was established to design efficiency strategies in sales management to improve the positioning, image and sustained growth over time of the hardware store. The methodology used in this case is the root cause in order to analyze the factors that affect the sales process of the hardware store, two very important techniques were used, including the surveys and EFI matrix, where it was proven that the internal strengths identified such as the efficient work team, the experience of the sellers and the client portfolio, can be used to mitigate the weaknesses identified such as the little use of the internet for the marketing of the products offered, the low diversity of the products and the deficit in its internal control. Finally, thanks to the analysis of the results of the techniques used, it was possible the conclude with the satisfactory fulfillment of the specific objectives established, such as implementing strategies that improve the sales process as well as prioritizing the implementation of training for personnel in practices, logistics and sales techniques.

• Hlavní autor: Triviño Márquez, Stwart Tyron (author)
• Médium: bachelorThesis
• Vydáno: 2024
• Témata: Gestión de ventas; Matriz EFI; Capacitaciones
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/17030