Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo.
The present work called competitive strategies in the "El Ahorro" commissary of the Montalvo canton begins with the approach of the problem that deals with the lack of application of strategies which influences the low level of sales of the premises, the application of competitive strategi...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | bachelorThesis |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://dspace.utb.edu.ec/handle/49000/12464 |
| الوسوم: |
إضافة وسم
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إضافة وسم | _version_ | 1840655075219865600 |
|---|---|
| author | Díaz Jiménez, Dayana Liseth |
| author_facet | Díaz Jiménez, Dayana Liseth |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Calderón Angulo, Reyes Johan |
| dc.creator.none.fl_str_mv | Díaz Jiménez, Dayana Liseth |
| dc.date.none.fl_str_mv | 2022-09-18T19:31:44Z 2022-09-18T19:31:44Z 2022 |
| dc.format.none.fl_str_mv | 50 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12464 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias competitivas Ventaja Calidad Diferenciación |
| dc.title.none.fl_str_mv | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present work called competitive strategies in the "El Ahorro" commissary of the Montalvo canton begins with the approach of the problem that deals with the lack of application of strategies which influences the low level of sales of the premises, the application of competitive strategies is It is extremely important for organizations and it is that there is currently great rivalry between companies because one is more competitive than another and that is what it is about achieving a competitive advantage over the others because only then will they be able to achieve the desired success and lead the current market. For this reason, this case study aims to analyze the causes generated by the lack of application of competitive strategies in the "El Ahorro" commissary, therefore, to achieve this goal, theoretical sources and previous studies referring to each of the problems were used. analyzed in the present investigative work, in the same way several techniques were used to collect important information for the development of the case, such as interviews and surveys. Each of the problems that arise in the commissariat was studied and in terms of the applied methodology, the deductive method was used, the methodological approach and the statistical method with respect to the types of research, the qualitative method was applied because it was done use of direct observation of the phenomenon that is studied in turn, quantitative research was also used because statistical data was used, the techniques applied were surveys directed at the clients of the commissariat and the interview was conducted with the owner of the same , each one consisted of a questionnaire, this allowed to obtain results that contributed to issue the respective work conclusions. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_8eb53a9a34eec3a26b47f3f5159c7615 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12464 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo.Díaz Jiménez, Dayana LisethEstrategias competitivasVentajaCalidadDiferenciaciónThe present work called competitive strategies in the "El Ahorro" commissary of the Montalvo canton begins with the approach of the problem that deals with the lack of application of strategies which influences the low level of sales of the premises, the application of competitive strategies is It is extremely important for organizations and it is that there is currently great rivalry between companies because one is more competitive than another and that is what it is about achieving a competitive advantage over the others because only then will they be able to achieve the desired success and lead the current market. For this reason, this case study aims to analyze the causes generated by the lack of application of competitive strategies in the "El Ahorro" commissary, therefore, to achieve this goal, theoretical sources and previous studies referring to each of the problems were used. analyzed in the present investigative work, in the same way several techniques were used to collect important information for the development of the case, such as interviews and surveys. Each of the problems that arise in the commissariat was studied and in terms of the applied methodology, the deductive method was used, the methodological approach and the statistical method with respect to the types of research, the qualitative method was applied because it was done use of direct observation of the phenomenon that is studied in turn, quantitative research was also used because statistical data was used, the techniques applied were surveys directed at the clients of the commissariat and the interview was conducted with the owner of the same , each one consisted of a questionnaire, this allowed to obtain results that contributed to issue the respective work conclusions.The present work called competitive strategies in the "El Ahorro" commissary of the Montalvo canton begins with the approach of the problem that deals with the lack of application of strategies which influences the low level of sales of the premises, the application of competitive strategies is It is extremely important for organizations and it is that there is currently great rivalry between companies because one is more competitive than another and that is what it is about achieving a competitive advantage over the others because only then will they be able to achieve the desired success and lead the current market. For this reason, this case study aims to analyze the causes generated by the lack of application of competitive strategies in the "El Ahorro" commissary, therefore, to achieve this goal, theoretical sources and previous studies referring to each of the problems were used. analyzed in the present investigative work, in the same way several techniques were used to collect important information for the development of the case, such as interviews and surveys. Each of the problems that arise in the commissariat was studied and in terms of the applied methodology, the deductive method was used, the methodological approach and the statistical method with respect to the types of research, the qualitative method was applied because it was done use of direct observation of the phenomenon that is studied in turn, quantitative research was also used because statistical data was used, the techniques applied were surveys directed at the clients of the commissariat and the interview was conducted with the owner of the same , each one consisted of a questionnaire, this allowed to obtain results that contributed to issue the respective work conclusions.El presente trabajo denominado estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo inicia con el planteamiento del problema que trata sobre la falta de aplicación de estrategias lo cual influye en el bajo nivel de ventas del local, la aplicación de estrategias competitivas es de suma importancia para las organizaciones y es que actualmente existe gran rivalidad entre las empresas por ser una más competitiva que otra y es que de eso se trata de lograr una ventaja competitiva frente a las demás pues solo así van a poder lograr alcanzar el éxito deseado y liderar el mercado actual. Por tal motivo este caso de estudio tiene como objetivo analizar las causas que genera la falta de aplicación de estrategias competitivas en el comisariato “El Ahorro”, por ello para alcanzar dicho fin se utilizó fuentes teóricas y estudios previos referentes a cada una de las problemáticas analizadas en el presente trabajo investigativo, de la misma manera se hizo uso de varias técnicas para recaudar información importante para el desarrollo del caso como fueron entrevista y encuestas. Se estudió cada una de los problemas que se presentan en el comisariato y en cuanto a la metodología aplicada se utilizó el método deductivo, el de aproximación metodológica y el método estadístico con respecto a los tipos de investigación se aplicó la cualitativa debido a que se hizo uso de la observación directa del fenómeno que se estudia a su vez también se utilizó la investigación cuantitativa debido a que se hizo uso de datos estadísticos, las técnicas aplicadas fueron encuestas dirigidas a los clientes del comisariato y la entrevista se realizó a la propietaria del mismo, cada una constó de un cuestionario esto permitió obtener resultados que contribuyeron para emitir las respectivas conclusiones de trabajo.Babahoyo: UTB-FAFI. 2022Calderón Angulo, Reyes Johan2022-09-18T19:31:44Z2022-09-18T19:31:44Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis50 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12464esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-19T08:01:06Zoai:dspace.utb.edu.ec:49000/12464Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02022-09-19T08:01:06Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. Díaz Jiménez, Dayana Liseth Estrategias competitivas Ventaja Calidad Diferenciación |
| status_str | publishedVersion |
| title | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| title_full | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| title_fullStr | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| title_full_unstemmed | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| title_short | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| title_sort | Estrategias competitivas en el comisariato "El Ahorro” del cantón Montalvo. |
| topic | Estrategias competitivas Ventaja Calidad Diferenciación |
| url | http://dspace.utb.edu.ec/handle/49000/12464 |