Estructura de las noticias en la fans-page de diario El Comercio

Digital news is known as "Online Journalism" which consists of adapting to society through digital platforms, it is also responsible for producing elements and services offered by the Internet in order to enrich any information that will be processed and disseminated immediately . Likewise, they go through a phenomenon of multimedia communication that allows the interaction of users with the communication medium. It is also a new way of producing and circulating news through the Internet, considering that new technologies have transformed the way we communicate. The evolution of the media seeks to stand out alongside traditional media, but nevertheless technology advances more every day and smart devices have surpassed the communication schemes, including text messages, images, calls, audios and videos. El Comercio is a traditional means of communication that sought to adapt to the evolution of new technologies, whose purpose is to become the most recognized digital newspaper in the country. It has its official page on the Facebook social network, the structure of the news of the Fans-Page of Diario El Comercio was analyzed, the genres of the news and characteristics that a news contains. An observation sheet was applied and an exploratory investigation was carried out to learn a little more about the contents of the digital medium of Diario El Comercio, through a survey that was carried out in Google Forms. It is possible to witness the results obtained from the respondents and their responses were quite favorable. Finally, the Fans-Page manages to capture the attention of users through the visual elements that provide credibility and reliability.

• 第一著者: Magallón Lavayen, Narcisa Samantha (author)
• フォーマット: bachelorThesis
• 出版事項: 2021
• 主題: Circulación; Noticia; Géneros; Analizar
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/10074