Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo
At the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main w...
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| Formato: | bachelorThesis |
| Publicado: |
2020
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/7606 |
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Agregar Etiqueta | Sumario: | At the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main weaknesses which presents the management of the Motozone point of sale in terms of the development of commercial activities such as product delivery, contract signing, data review and billing. The methodology of the case study is made up of the types of descriptive and documentary research, inductive method, survey and a questionnaire of questions, with the purpose of obtaining relevant data from the observation units. The results obtained in the investigative process denotes problems in the institutional image of the company, since customer satisfaction is not adequate when they do not receive the product in the agreed time, context that happens due to data outdates and fines with the ANT, situations that the client does not know during the sale process |
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