Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo
At the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main w...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | bachelorThesis |
| Έκδοση: |
2020
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| Θέματα: | |
| Διαθέσιμο Online: | http://dspace.utb.edu.ec/handle/49000/7606 |
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Προσθήκη ετικέτας | _version_ | 1863483698341478400 |
|---|---|
| author | Sánchez Baquedano, Lilibeth Anais |
| author_facet | Sánchez Baquedano, Lilibeth Anais |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Mora Aristega, Julio Ernesto |
| dc.creator.none.fl_str_mv | Sánchez Baquedano, Lilibeth Anais |
| dc.date.none.fl_str_mv | 2020-05-02T01:46:14Z 2020-05-02T01:46:14Z 2020 |
| dc.format.none.fl_str_mv | 28 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/7606 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo, UTB - FAFI 2020 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing Ventas Atención al usuario Imagen institucional Estrategias |
| dc.title.none.fl_str_mv | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | At the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main weaknesses which presents the management of the Motozone point of sale in terms of the development of commercial activities such as product delivery, contract signing, data review and billing. The methodology of the case study is made up of the types of descriptive and documentary research, inductive method, survey and a questionnaire of questions, with the purpose of obtaining relevant data from the observation units. The results obtained in the investigative process denotes problems in the institutional image of the company, since customer satisfaction is not adequate when they do not receive the product in the agreed time, context that happens due to data outdates and fines with the ANT, situations that the client does not know during the sale process |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_904e5d38d209325d91a620fe90e2af62 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/7606 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | Babahoyo, UTB - FAFI 2020 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de BabahoyoSánchez Baquedano, Lilibeth AnaisMarketingVentasAtención al usuarioImagen institucionalEstrategiasAt the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main weaknesses which presents the management of the Motozone point of sale in terms of the development of commercial activities such as product delivery, contract signing, data review and billing. The methodology of the case study is made up of the types of descriptive and documentary research, inductive method, survey and a questionnaire of questions, with the purpose of obtaining relevant data from the observation units. The results obtained in the investigative process denotes problems in the institutional image of the company, since customer satisfaction is not adequate when they do not receive the product in the agreed time, context that happens due to data outdates and fines with the ANT, situations that the client does not know during the sale processAt the Motozone point of sale of the company Crecoscorp SA the commercial process of the organization is analyzed, with respect to the establishment of commercial strategies that allow a competitive advantage within the business market, the objective of the research is to analyze what are the main weaknesses which presents the management of the Motozone point of sale in terms of the development of commercial activities such as product delivery, contract signing, data review and billing. The methodology of the case study is made up of the types of descriptive and documentary research, inductive method, survey and a questionnaire of questions, with the purpose of obtaining relevant data from the observation units. The results obtained in the investigative process denotes problems in the institutional image of the company, since customer satisfaction is not adequate when they do not receive the product in the agreed time, context that happens due to data outdates and fines with the ANT, situations that the client does not know during the sale processEn el punto de venta Motozone de la compañía Crecoscorp SA se analiza el proceso comercial de la organización, con respecto al establecimiento de estrategias comerciales que permitan una ventaja competitiva dentro del mercado empresarial, el objetivo de la investigación consiste en analizar cuáles son las principales debilidades que presenta la gestión del punto de venta Motozone en cuanto al desarrollo de actividades comerciales como la entrega del producto, firma de contrato, revisión de datos y facturación. La metodología que posee el caso de estudio está conformada por los tipos de investigación descriptiva y documental, método inductivo, encuesta y un cuestionario de preguntas, con el propósito de obtener datos relevantes de las unidades de observación. Los resultados obtenidos en el proceso investigativo denota problemas en la imagen institucional de la empresa, pues la satisfacción del cliente no es la adecuada cuando no reciben el producto en el tiempo acordado, contexto que sucede por desactualización de datos y multas con la ANT, situaciones que desconoce el cliente durante el proceso de ventaBabahoyo, UTB - FAFI 2020Mora Aristega, Julio Ernesto2020-05-02T01:46:14Z2020-05-02T01:46:14Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis28 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/7606esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:01:05Zoai:dspace.utb.edu.ec:49000/7606Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:20:12.651591Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo Sánchez Baquedano, Lilibeth Anais Marketing Ventas Atención al usuario Imagen institucional Estrategias |
| status_str | publishedVersion |
| title | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| title_full | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| title_fullStr | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| title_full_unstemmed | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| title_short | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| title_sort | Proceso de venta en la empresa Crecoscorp S.A de la ciudad de Babahoyo |
| topic | Marketing Ventas Atención al usuario Imagen institucional Estrategias |
| url | http://dspace.utb.edu.ec/handle/49000/7606 |