Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa

The company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating produc...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Jerez Gómez, Kevin Abel (author)
التنسيق: bachelorThesis
منشور في: 2021
الموضوعات:
الوصول للمادة أونلاين:http://dspace.utb.edu.ec/handle/49000/9366
الوسوم: إضافة وسم
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author Jerez Gómez, Kevin Abel
author_facet Jerez Gómez, Kevin Abel
author_role author
collection Repositorio Universidad Técnica de Babahoyo
dc.contributor.none.fl_str_mv Troya Terranova, Tayron
dc.creator.none.fl_str_mv Jerez Gómez, Kevin Abel
dc.date.none.fl_str_mv 2021-05-27T15:19:54Z
2021-05-27T15:19:54Z
2021
dc.format.none.fl_str_mv 24 p.
application/pdf
dc.identifier.none.fl_str_mv http://dspace.utb.edu.ec/handle/49000/9366
dc.language.none.fl_str_mv es
dc.publisher.none.fl_str_mv BABAHOYO: UTB, 2021
dc.rights.none.fl_str_mv Atribución-NoComercial-SinDerivadas 3.0 Ecuador
http://creativecommons.org/licenses/by-nc-nd/3.0/ec/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Técnica de Babahoyo
instname:Universidad Técnica de Babahoyo
instacron:UTB
dc.subject.none.fl_str_mv Crecimiento
Comercializadora
Gestión
Administración
dc.title.none.fl_str_mv Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description The company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating product losses that compromise 10% of the economic income from sales, to solve this deficiency You must implement solutions that reduce or eliminate the loss of product, having as a possible solution the change of your slaughter system. Additionally, the management of the sales area must develop strategies to retain its customers, since it must make changes in its sales model related to customer satisfaction and tastes, this threatens the loss of customers, which translates into losses economic. However, it is proposed to seek solutions that resolve this conflict.
eu_rights_str_mv openAccess
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institution UTB
instname_str Universidad Técnica de Babahoyo
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network_acronym_str UTB
network_name_str Repositorio Universidad Técnica de Babahoyo
oai_identifier_str oai:dspace.utb.edu.ec:49000/9366
publishDate 2021
publisher.none.fl_str_mv BABAHOYO: UTB, 2021
reponame_str Repositorio Universidad Técnica de Babahoyo
repository.mail.fl_str_mv .
repository.name.fl_str_mv Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo
repository_id_str 0
rights_invalid_str_mv Atribución-NoComercial-SinDerivadas 3.0 Ecuador
http://creativecommons.org/licenses/by-nc-nd/3.0/ec/
spelling Gestión administrativa del área de producción y ventas de la Comercializadora Santa RosaJerez Gómez, Kevin AbelCrecimientoComercializadoraGestiónAdministraciónThe company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating product losses that compromise 10% of the economic income from sales, to solve this deficiency You must implement solutions that reduce or eliminate the loss of product, having as a possible solution the change of your slaughter system. Additionally, the management of the sales area must develop strategies to retain its customers, since it must make changes in its sales model related to customer satisfaction and tastes, this threatens the loss of customers, which translates into losses economic. However, it is proposed to seek solutions that resolve this conflict.The company Comercializadora Santa Rosa began activities in 2015, it is located in La Unión Parish, Babahoyo Canton, Los Ríos Province. It has had great growth to date, but currently presents management problems in the production area, specifically in the chicken slaughter process, generating product losses that compromise 10% of the economic income from sales, to solve this deficiency You must implement solutions that reduce or eliminate the loss of product, having as a possible solution the change of your slaughter system. Additionally, the management of the sales area must develop strategies to retain its customers, since it must make changes in its sales model related to customer satisfaction and tastes, this threatens the loss of customers, which translates into losses economic. However, it is proposed to seek solutions that resolve this conflict.La empresa Comercializadora Santa Rosa inicio actividades en el año 2015, está ubicada en la Parroquia La Unión, Cantón Babahoyo, Provincia de Los Ríos. Ha tenido un gran crecimiento hasta la fecha, pero actualmente presenta problemas de gestión en el área de producción, específicamente en el proceso de faenamiento de pollos generando perdidas de producto que comprometen el 10% de los ingresos económicos de las ventas, para resolver esta falencia deberá implementar soluciones que disminuyan o eliminen la perdida de producto, teniendo como una posible solución el cambio de su sistema de faenamiento. Adicionalmente la gestión del área de ventas deberá elaborar estrategias para fidelizar a su clientela, ya que deberá hacer cambios en su modelo de ventas relacionado con la satisfacción y gustos de los clientes, esto amenaza con la perdida de clientes, lo que se traduce en perdidas económicas. Sin embargo se plantea buscar soluciones que resuelvan este conflicto.BABAHOYO: UTB, 2021Troya Terranova, Tayron2021-05-27T15:19:54Z2021-05-27T15:19:54Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis24 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9366esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:16:23Zoai:dspace.utb.edu.ec:49000/9366Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:21:23.969163Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue
spellingShingle Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
Jerez Gómez, Kevin Abel
Crecimiento
Comercializadora
Gestión
Administración
status_str publishedVersion
title Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
title_full Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
title_fullStr Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
title_full_unstemmed Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
title_short Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
title_sort Gestión administrativa del área de producción y ventas de la Comercializadora Santa Rosa
topic Crecimiento
Comercializadora
Gestión
Administración
url http://dspace.utb.edu.ec/handle/49000/9366