Estrategias publicitarias digitales de la marca Oway en la ciudad de Babahoyo
The problem focuses on identifying the possible reasons behind the lack of effectiveness of digital advertising strategies. It must be determined if they have any defined market segmentation, if they know their public objective and if the digital advertising content is adapted to the characteristics...
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| Format: | bachelorThesis |
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2023
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/15054 |
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