Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas
Currently, the creation of businesses has become one of the most accessible forms of work for individuals and is a key element of economic growth. In the Babahoyo canton, entrepreneurship has had a considerable increase, motivated by the interest of obtaining income or the need to survive. For this...
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| Muut tekijät: | |
| Aineistotyyppi: | bachelorThesis |
| Julkaistu: |
2025
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| Linkit: | http://dspace.utb.edu.ec/handle/49000/18209 |
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| author | Cerezo Aviles, Yeiller Jacinto |
| author2 | Macías Uriarte, Alondra Jezareth |
| author2_role | author |
| author_facet | Cerezo Aviles, Yeiller Jacinto Macías Uriarte, Alondra Jezareth |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Tapia, Jorge |
| dc.creator.none.fl_str_mv | Cerezo Aviles, Yeiller Jacinto Macías Uriarte, Alondra Jezareth |
| dc.date.none.fl_str_mv | 2025-05-06T15:13:56Z 2025-05-06T15:13:56Z 2025 |
| dc.format.none.fl_str_mv | 68p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18209 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias Marketing Publicidad Emprendimientos |
| dc.title.none.fl_str_mv | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Currently, the creation of businesses has become one of the most accessible forms of work for individuals and is a key element of economic growth. In the Babahoyo canton, entrepreneurship has had a considerable increase, motivated by the interest of obtaining income or the need to survive. For this reason, this research work focused on marketing and advertising strategies for the promotion of ventures so that they can remain in the market, differentiate themselves from the competition and increase sales and therefore grow in the future. The research approach is mixed, the type of research used was bibliographic. The methods used were inductive and descriptive. The technique used was the survey and documentary consultation, interview, observation. . . The population sample was 96 owners of the businesses in the Bay of the Babahoyo canton selected through the application of the formula. Furthermore, businesses in the Bay Area do not have successful growth, and they do not differentiate themselves from the competition due to the lack of implementation of a marketing and advertising strategy plan. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_932d24d68c95532ad0d53aa4aa96fa37 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18209 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventasCerezo Aviles, Yeiller JacintoMacías Uriarte, Alondra JezarethEstrategiasMarketingPublicidadEmprendimientosCurrently, the creation of businesses has become one of the most accessible forms of work for individuals and is a key element of economic growth. In the Babahoyo canton, entrepreneurship has had a considerable increase, motivated by the interest of obtaining income or the need to survive. For this reason, this research work focused on marketing and advertising strategies for the promotion of ventures so that they can remain in the market, differentiate themselves from the competition and increase sales and therefore grow in the future. The research approach is mixed, the type of research used was bibliographic. The methods used were inductive and descriptive. The technique used was the survey and documentary consultation, interview, observation. . . The population sample was 96 owners of the businesses in the Bay of the Babahoyo canton selected through the application of the formula. Furthermore, businesses in the Bay Area do not have successful growth, and they do not differentiate themselves from the competition due to the lack of implementation of a marketing and advertising strategy plan.Currently, the creation of businesses has become one of the most accessible forms of work for individuals and is a key element of economic growth. In the Babahoyo canton, entrepreneurship has had a considerable increase, motivated by the interest of obtaining income or the need to survive. For this reason, this research work focused on marketing and advertising strategies for the promotion of ventures so that they can remain in the market, differentiate themselves from the competition and increase sales and therefore grow in the future. The research approach is mixed, the type of research used was bibliographic. The methods used were inductive and descriptive. The technique used was the survey and documentary consultation, interview, observation. . . The population sample was 96 owners of the businesses in the Bay of the Babahoyo canton selected through the application of the formula. Furthermore, businesses in the Bay Area do not have successful growth, and they do not differentiate themselves from the competition due to the lack of implementation of a marketing and advertising strategy plan.En la actualidad la creación de emprendimientos se ha vuelto una de las formas de las formas de trabajo más accesibles para las personas naturales y son un elemento clave del crecimiento económico. En el cantón Babahoyo los emprendimientos han tenido un aumento considerable, motivado por el interés de obtener ingresos o por la necesidad de subsistir. Por ello el presente trabajo de investigación se centró en las estrategias de marketing y publicidad para la promoción de emprendimientos para que puedan mantenerse en el mercado, diferenciarse de la competencia y aumentar las ventas y por ende crecer en un futuro. El enfoque de la investigación es mixto, el tipo de investigación empelada fue bibliográfica. Los métodos empleados fueron el inductivo y descriptivo. La técnica utilizada fueron la encuesta y la consulta documental, entrevista, observación. La muestra poblacional fue de 96 propietarios de los emprendimientos de la Bahia del canton Babahoyo seleccionados por medio de la aplicación de la formula .Además, los negocios de la Bahía no tienen un crecimiento exitoso, y no se diferencian de la competencia por la falta de implementación de un plan de estrategias de marketing y publicidad.BABAHOYO: UTB, 2025Tapia, Jorge2025-05-06T15:13:56Z2025-05-06T15:13:56Z2025info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis68p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18209esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-07T08:08:30Zoai:dspace.utb.edu.ec:49000/18209Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:24:47.770664Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas Cerezo Aviles, Yeiller Jacinto Estrategias Marketing Publicidad Emprendimientos |
| status_str | publishedVersion |
| title | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| title_full | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| title_fullStr | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| title_full_unstemmed | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| title_short | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| title_sort | Estrategias de publicidad y marketing de los emprendimientos de la Bahía de Babahoyo y el incremento de ventas |
| topic | Estrategias Marketing Publicidad Emprendimientos |
| url | http://dspace.utb.edu.ec/handle/49000/18209 |