Periodismo digital como herramienta publicitaria y su impacto en el desarrollo de los emprendedores de la ruta del rio del cantón Quevedo, año 2022

The present study presents as a theme, digital journalism as an advertising tool and its impact on the development of entrepreneurs of the river route of the Quevedo canton, which shows through a bibliographic study the influence generated by digital journalism and new styles. of communication in the development of entrepreneurs, for which it was presented as a general objective, Determine the impact on digital journalism used as an advertising tool in the development of tourism ventures impacts the River Route of the Quevedo canton. Year 2021. For a correct investigation, bibliographical means were used, which allowed knowing from various sources the criteria of experts on the subject, as well as relevant definitions that managed to deepen the subject and obtain better results. Among the data collection techniques, the survey and interview were also used, which were applied to the entrepreneurs found in the River Route of the Quevedo canton, who presented their criteria regarding the questions posed, which can be seen in the results. obtained in it. At the end of it, the author proceeds to present the respective conclusions considering the favorable points reached in the investigative process.

• Hlavní autor: Mindiola Benites, Heydi Kaimara (author)
• Médium: bachelorThesis
• Vydáno: 2022
• Témata: Periodismo digital; Herramienta publicitaria; Emprendedores; Desarrollo
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/12341