ESTRATEGIA COMUNICACIONAL PARA LA PROMOCIÓN DE ACTIVIDADES TURÍSTICAS DEL GAD MUNICIPAL DEL CANTÓN EL EMPALME, AÑO 2023
The research project called the Communication Strategy for the Promotion of Tourist Activities of the Municipal GAD of the El Empalme canton, year 2023, establishes as objectives to review the tourist communication management, investigate which are the tourist attractions of the canton, determine th...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | bachelorThesis |
| Vydáno: |
2023
|
| Témata: | |
| On-line přístup: | http://dspace.utb.edu.ec/handle/49000/14520 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Přidat tag | Shrnutí: | The research project called the Communication Strategy for the Promotion of Tourist Activities of the Municipal GAD of the El Empalme canton, year 2023, establishes as objectives to review the tourist communication management, investigate which are the tourist attractions of the canton, determine the impact of communication management tourism among citizens and design a proposal with an advertising dissemination strategy, to obtain the study results, field and descriptive research was used, the methods were inductive, deductive, analytical, the population consisted of 82,062 where the formula was applied sampling obtaining a segment of 382 inhabitants. The proposal is aimed at optimizing communication strategies to improve the development of activities that are carried out in the tourist attractions of the canton, in order to increase the influx of visitors and thereby cause socioeconomic and cultural growth in the canton. |
|---|