Estudio descriptivo de la aplicación del Semáforo Epidemiológico y su efecto en el comercio de la Ciudad de Babahoyo

This research was performed with the objective of determining the impact of the implementation of the epidemiological traffic light in the commercial sector, it is developed under the line of research information and communication systems, entrepreneurship and innovation, its sub-line local development and sustainable entrepreneurship. The investigation describes and analyzes the events around the measures implemented by the entity in charge of ensuring the welfare of its inhabitants within them, the state of exception decreed by the President of the Republic, due to the excessive growth of cases of the so-called SARS- COV2 that brings with it the Corona Virus disease 2019 better known as COVID-19 in its beginnings in areas such as Babahoyo, Guayaquil and Quito, Considered a constant threat to other cities, there were imposed measures of home isolation and vehicle restriction during the months of March-May, thereafter the National COE implemented the epidemiological traffic light in order to limit vehicular circulation and mitigate the scarcity of economic resources of families that did not receive income after 77 days of quarantine that triggered the closure of some commercial premises, with the passage of time problems arose such as lack of liquidity, decrease in income, reduction of employment positions, lack of digital marketing practices, threat of new competitors, among others. Problems that maintained by the commercial sector of various types that sustain the family economy through the development of these activities.

• 1. Verfasser: Salinas Zuñiga, Josselin Isamar (author)
• Format: bachelorThesis
• Veröffentlicht: 2020
• Schlagworte: Comercio; Crisis; Semaforización; Competidores
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/8357