Fidelización de clientes en la tienda de motos Kit Racing sucursual de la ciudad de Babahoyo
KIT Racing is a company that in order to expand in the market, attract new customers and satisfy the needs of a large part of the population, began its commercial activities in the city of Babahoyo on August 25, 2020. Its main activity economic is the sale of motorcycles, as well as accessories and...
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| Format: | bachelorThesis |
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2021
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/9364 |
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Add Tag | Summary: | KIT Racing is a company that in order to expand in the market, attract new customers and satisfy the needs of a large part of the population, began its commercial activities in the city of Babahoyo on August 25, 2020. Its main activity economic is the sale of motorcycles, as well as accessories and spare parts of different brands. It is important to develop a positive relationship between consumers and the company, this strategy will allow the company to know the customer's needs and thus satisfy them and meet their expectations. Customer satisfaction depends on the quality of care received, the quality of the products and / or services purchased. In turn, customer loyalty will allow the company to obtain greater profitability. The objective that is intended to be achieved in this research work is to identify the aspects, whether positive or negative, perceived by customers, as well as possible suggestions to generate strategies that allow increasing customer loyalty and attracting new ones, and thus the company manages to position itself as a leader in the town. |
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