EFECTOS DEL PLAN ESTRATÉGICO EN EL CRECIMIENTO ECONÓMICO DE LOS EMPRENDIMIENTOS DE LA RUTA DEL RIO DEL CANTÓN QUEVEDO, AÑO 2022

Currently, entrepreneurship has become very important in our environment, it is recognized as a key factor for economic growth and competitiveness, in the canton of Quevedo there is an area of great tourist attraction called "Ruta del Rio", this area has been consolidated as an ecosystem t...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Sánchez Macias, Joel David (author)
Fformat: bachelorThesis
Cyhoeddwyd: 2022
Pynciau:
Mynediad Ar-lein:http://dspace.utb.edu.ec/handle/49000/13545
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Disgrifiad
Crynodeb:Currently, entrepreneurship has become very important in our environment, it is recognized as a key factor for economic growth and competitiveness, in the canton of Quevedo there is an area of great tourist attraction called "Ruta del Rio", this area has been consolidated as an ecosystem that favors entrepreneurs, however it must be recognized that currently the enterprises often disappear in the short term due to lack of strategies to achieve economic growth. Therefore, the objective of this research focuses on designing a strategic plan for the economic growth of the enterprises of the river route of the canton of Quevedo, year 2022, which was developed through an analysis and field study of the enterprises that exist in the area and proceeded to conduct surveys to entrepreneurs, to define the shortcomings that currently exist and what are the challenges they face.