Marketing estacional en la Empresa ´´Distribuidora Comercial El Éxito´´ de la ciudad de Babahoyo en el periodo 2021-2022.
This case study includes the analysis of the incidence of seasonal marketing in the company under study. Its benefits that will bring the application of the same and the strategies to be developed for the increase of sales in the company. Commercial seasons are high sales seasons, where trade is mor...
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| Natura: | bachelorThesis |
| Pubblicazione: |
2023
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| Accesso online: | http://dspace.utb.edu.ec/handle/49000/13766 |
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Aggiungi Tag | Riassunto: | This case study includes the analysis of the incidence of seasonal marketing in the company under study. Its benefits that will bring the application of the same and the strategies to be developed for the increase of sales in the company. Commercial seasons are high sales seasons, where trade is more active and people buy products more than usual than on other dates. To obtain the results, the interview with the management staff and the online survey of the company's consumers were used. And through the BCG matrix (Boston Consulting Group) it was possible to identify the products with the highest and lowest output in each commercial season of the year. |
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