Gestión comercial de la empresa de Transporte de Carga Transpiedrahita S.A. de la ciudad de Guayaquil, periodo 2024.

This analysis of the transport company Transpiedrahita S. A. arises from the need to optimize its commercial and operational management, considering that, despite having more than two decades of experience, it faces challenges that impact its competitiveness. Some of the most relevant problems that have been identified include the lack of effective commercial strategies, the presence of obsolete transportation units and the absence of modern technology, which has resulted in a drop in the quality of service and a decrease in customers and reduced income. Through a study that includes interviews and inquiries, the aim is to identify the reasons that have weakened the company and suggest solutions that focus on the modernization of its human resources, technology and finances. This study is focused on the research line "Financial, administrative, tax management, audit and control", together with the research subline "Marketing and commercialization", considering that its commercial activity will allow with the respective analysis to be able to assess and improve the transportation service as well as attention to strengthening commercial management and its positioning in the market. Likewise, it is connected with the linking project "Comprehensive development of skills for the management of administrative, financial and service processes in public and private environments", which allows applying knowledge aimed at improving the commercial and operational processes of the organization.

• Hoofdauteur: Barragán Bastidas, Gilson Rafael (author)
• Formaat: bachelorThesis
• Gepubliceerd in: 2025
• Onderwerpen: Gestión comercial; Ineficiencia; Rutas; Tecnología; Competitividad; Logística; Comercio
• Online toegang: http://dspace.utb.edu.ec/handle/49000/17800