Análisis de los instrumentos comunicacionales de posicionamiento y gestión de marca de la Prefectura de Los Ríos

In recent years communication tools have become a mixture of communication tools implemented in marketing and a graphic design, which allows managing the positioning of a brand or image of a specific institution or company, in order to project it and dominate it in the minds of its consumers. In add...

• Автор: Lage Rivera, Genesis Jomira (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2020
• Предмети: Instrumentos comunicacionales; Posicionamiento; Gestión de marca; Comunicación corporativa
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/7353