Análisis de la satisfacción del cliente en Banco Pichincha – Agencia Babahoyo

This case study is developed around the level of satisfaction of Banco Pichincha Babahoyo users due to little knowledge of the use of alternative channels, Banco Pichincha is one of the most recognized financial institutions and has establishments in different countries, in this A case study details each of the alternative channels offered by Banco Pichincha to provide better service to its users. The technique used for the development of this case was the survey that Banco Pichincha users were carried out to know the level of satisfaction towards the use of alternative channels, the instrument used was a questionnaire, the sub-line of research with which this case study is developed is the Administrative Management Model, the main objective for which this case study was developed is to analyze the level of satisfaction of Banco Pichincha users, the satisfaction of users or customers is very important for the success of the entities, both financial and commercial, with home 20 out of 50 users who feel dissatisfied can generate a bad image of the institution and lose credibility.

• Autore principale: Rosero García, Miguel Ángel (author)
• Natura: bachelorThesis
• Pubblicazione: 2021
• Soggetti: Entidad; Satisfacción; Usuarios; Transacción
• Accesso online: http://dspace.utb.edu.ec/handle/49000/9403