Gestión de ventas de la Empresa Femar de la ciudad de guayaquil en el periodo 2023.

This study analyzes the sales management of FEMAR company in Guayaquil during 2023. Identified issues include a lack of standardized processes, low sales team motivation, and poor coordination with the marketing department. Through interviews and surveys, the study found that internal factors such a...

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Autore principale: Martínez Tapia, Karla Azucena (author)
Natura: bachelorThesis
Pubblicazione: 2025
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Accesso online:http://dspace.utb.edu.ec/handle/49000/18132
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