Gestión de ventas en la ferretería central del cantón Puerto Quito.

The Central Hardware store of the Puerto Quito canton is a family business that began its commercial activities on February 23, 2000, and has remained in force until today; the company has as its owner and representative Mr. German Chiriboga, who is in charge of the family business, the reason why this topic of Sales Management of the Central Hardware Store of the Puerto Quito canton was chosen, is due to the malfunction that exists within the company itself, ranging from the administrative to the commercial and advertising, once these anomalies have been identified, what is sought is to demonstrate the ideal way of functioning, studying the problems originating from these business or organizational processes derived from incorrect decisions. taken by the owner, representative and administrator of the hardware store. The company must improve its strategies in terms of sales management, it must take control of the processes within the hardware store, commitment on the part of all those who make up the establishment and propose small achievable goals in the short term, for those some incentives per objective fulfilled would improve the productivity of the sales agents and finally carry out an adequate marketing process in the hardware store, which will improve the image of the business and publicity will go further in the locality and can cover much more of the market.

• Autor principal: Bravo Ordoñez, Evelyn Mariana (author)
• Format: bachelorThesis
• Publicat: 2022
• Matèries: Gestión de ventas; Establecimiento; Metas; Incentivos; Productividad; Marketing
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/11159