PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURISTICAS DEL CANTÓN VALENCIA, AÑO 2023
This research project entitled Communication Plan for the Promotion of tourist activities in the Canton of Valencia, year 2023, shows how important it is to implement a communication plan that allows promoting tourist activities in this Canton in an efficient and effective way for the benefit of the...
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| 格式: | bachelorThesis |
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2023
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| 主題: | |
| 在線閱讀: | http://dspace.utb.edu.ec/handle/49000/14518 |
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添加標簽 | 總結: | This research project entitled Communication Plan for the Promotion of tourist activities in the Canton of Valencia, year 2023, shows how important it is to implement a communication plan that allows promoting tourist activities in this Canton in an efficient and effective way for the benefit of the community. Valencian community and the Canton in general, therefore, for the purpose and development of the objectives, a mixed-focus investigation was carried out, survey and interview techniques were developed, with the purpose of describing and analyzing the situations raised in the investigation and also provide the best solution for the established problem. For the theoretical development of this research, he focused on the use of various investigative and referential backgrounds such as; theses, articles, books and magazines. The investigation yielded favorable results, this is because it was improved to propose a proposal for the benefit of those involved, who in this case are the inhabitants, tourists, entrepreneurs and the Valencia Canton in General. |
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