Efecto de las relaciones públicas en la imagen corporativa del Gobierno Autónomo Descentralizado Municipal, cantón El Empalme, año 2022

Since its application by marketing professionals, public relations have been one of the most powerful tools it has, since its ultimate function is to bring people closer to the organization of the Municipal Decentralized Autonomous Government, El Empalme Canton, and thereby communicate what they do. This technique improves the perception of the image by the public. It has never implemented any campaign to position its corporate image, so when it comes to capturing good management it will be rejected for not understanding the trajectory, quality and trust of each of its efforts within the Autonomous Decentralized Municipal Government, El Empalme Canton. The loss of credibility is one of the most immediate effects of this problem, since they prefer to save money on purchases looking for low prices that are due to the poor quality of the product, for which the Autonomous Decentralized Municipal Government, with the objective of determining the impact of public relations on corporate image. It has as a descriptive margin investigation with the survey and interview technique, which allowed obtaining first-hand information on the persecution of the institution, allowing conclusions to be drawn that allow the public an optimal approach of the Autonomous Decentralized Municipal Government, Canton El Splice.

• المؤلف الرئيسي: Menendez Macias, Evelyn Melisa (author)
• التنسيق: bachelorThesis
• منشور في: 2022
• الموضوعات: Relaciones públicas; Imagen corporativa; Credibilidad; Marketing
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/12340