LA PSICOLOGÍA DEL COLOR EN LOGOTIPOS DE LOS PERIÓDICOS IMPRESOS EN ECUADOR: IMPLICACIONES EN IDENTIDAD Y PERCEPCIÓN EN LA AUDIENCIA
The use of color psychology in logos printed in Ecuador is fundamental to developing the visual identity of the medium, considering it as a primary strategy that goes beyond just aesthetics, it also involves the transmission of a message and the image that is desired to be projected. for users, sinc...
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| Format: | bachelorThesis |
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2024
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/17373 |
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