LA PSICOLOGÍA DEL COLOR EN LOGOTIPOS DE LOS PERIÓDICOS IMPRESOS EN ECUADOR: IMPLICACIONES EN IDENTIDAD Y PERCEPCIÓN EN LA AUDIENCIA

The use of color psychology in logos printed in Ecuador is fundamental to developing the visual identity of the medium, considering it as a primary strategy that goes beyond just aesthetics, it also involves the transmission of a message and the image that is desired to be projected. for users, sinc...

• Glavni avtor: ALVARADO POSLIGUA JULEXSY KATHERINE (author)
• Drugi avtorji: FRANCO HIDALGO ALEXA ALEXANDRA (author)
• Format: bachelorThesis
• Izdano: 2024
• Teme: Psicología del color; logotipos; selección cromática; COMUNICACION
• Online dostop: http://dspace.utb.edu.ec/handle/49000/17373