LA PSICOLOGÍA DEL COLOR EN LOGOTIPOS DE LOS PERIÓDICOS IMPRESOS EN ECUADOR: IMPLICACIONES EN IDENTIDAD Y PERCEPCIÓN EN LA AUDIENCIA

The use of color psychology in logos printed in Ecuador is fundamental to developing the visual identity of the medium, considering it as a primary strategy that goes beyond just aesthetics, it also involves the transmission of a message and the image that is desired to be projected. for users, sinc...

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主要作者: ALVARADO POSLIGUA JULEXSY KATHERINE (author)
其他作者: FRANCO HIDALGO ALEXA ALEXANDRA (author)
格式: bachelorThesis
出版: 2024
主题:
在线阅读:http://dspace.utb.edu.ec/handle/49000/17373
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