Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023.
The present case study was carried out in the Wilmercito S.A. commercial in the Pimocha parish of the Babahoyo canton where the commercial is dedicated to the sale of groceries and manufacturing products, the main objective is to analyze a marketing strategy that allows increasing the visibility and...
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| Médium: | bachelorThesis |
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2025
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| On-line přístup: | http://dspace.utb.edu.ec/handle/49000/18139 |
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Přidat tag | _version_ | 1858410336340672512 |
|---|---|
| author | Mora Manzaba, Marcos Santiago |
| author_facet | Mora Manzaba, Marcos Santiago |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Pazmiño Romero, Diego Andrés |
| dc.creator.none.fl_str_mv | Mora Manzaba, Marcos Santiago |
| dc.date.none.fl_str_mv | 2025-04-30T21:29:51Z 2025-04-30T21:29:51Z 2025 |
| dc.format.none.fl_str_mv | 38 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18139 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Publicidad precios y promociones Comercio |
| dc.title.none.fl_str_mv | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present case study was carried out in the Wilmercito S.A. commercial in the Pimocha parish of the Babahoyo canton where the commercial is dedicated to the sale of groceries and manufacturing products, the main objective is to analyze a marketing strategy that allows increasing the visibility and recognition of the commercial entity, in order to stand out as a business in the area where it is located, the methodology implemented was documentary, and qualitative, quantitative and analytical descriptive methods were used. It was suggested to propose optimal objectives for the respective investigation of the case study, considering key factors in the consistent findings of the commercial and its commercial movements, in order to obtain analytical and quantitative results from the following formulation of the problem, correctly applying an appropriate diagnosis for a conclusion and recommendation of said investigation. It is worth noting that the timely knowledge of new trends in marketing strategies in this type of premises is very high, for this reason many companies are investing a lot in the execution within a point of sale of the products that each company produces to gain better demand and market share. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_a8dcc5151acc352d60bb32c06b74ef09 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18139 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023.Mora Manzaba, Marcos SantiagoPublicidad precios y promocionesComercioThe present case study was carried out in the Wilmercito S.A. commercial in the Pimocha parish of the Babahoyo canton where the commercial is dedicated to the sale of groceries and manufacturing products, the main objective is to analyze a marketing strategy that allows increasing the visibility and recognition of the commercial entity, in order to stand out as a business in the area where it is located, the methodology implemented was documentary, and qualitative, quantitative and analytical descriptive methods were used. It was suggested to propose optimal objectives for the respective investigation of the case study, considering key factors in the consistent findings of the commercial and its commercial movements, in order to obtain analytical and quantitative results from the following formulation of the problem, correctly applying an appropriate diagnosis for a conclusion and recommendation of said investigation. It is worth noting that the timely knowledge of new trends in marketing strategies in this type of premises is very high, for this reason many companies are investing a lot in the execution within a point of sale of the products that each company produces to gain better demand and market share.The present case study was carried out in the Wilmercito S.A. commercial in the Pimocha parish of the Babahoyo canton where the commercial is dedicated to the sale of groceries and manufacturing products, the main objective is to analyze a marketing strategy that allows increasing the visibility and recognition of the commercial entity, in order to stand out as a business in the area where it is located, the methodology implemented was documentary, and qualitative, quantitative and analytical descriptive methods were used. It was suggested to propose optimal objectives for the respective investigation of the case study, considering key factors in the consistent findings of the commercial and its commercial movements, in order to obtain analytical and quantitative results from the following formulation of the problem, correctly applying an appropriate diagnosis for a conclusion and recommendation of said investigation. It is worth noting that the timely knowledge of new trends in marketing strategies in this type of premises is very high, for this reason many companies are investing a lot in the execution within a point of sale of the products that each company produces to gain better demand and market share.El presente estudio de caso se ejecutó en el comercial Wilmercito S.A de la parroquia Pimocha del cantón Babahoyo donde el comercial se dedica a la venta de víveres y productos de fabricación, el objetivo principal es analizar una estrategia de marketing que permita incrementar la visibilidad y el reconocimiento de la entidad comercial, con el fin de destacar como negocio en la zona donde se encuentra ubicada, la metodología implantada fue documental además se utilizaron métodos descriptivos cualitativos y cuantitativos y analíticos. Se sugirió plantear objetivos óptimos para la respectiva investigación del estudio de caso, considerando factores claves en los hallazgos consistentes del comercial y sus movimientos comerciales, para así obtener resultado analíticos y cuantitativos de la siguiente formulación del problema, aplicando correctamente un diagnostico adecuado para una conclusión y recomendación de la dicha investigación. Vale indicar que el conocimiento oportuno de las nuevas tendencias en estrategias de marketing en este tipo de locales es muy alto, por tal razón muchas empresas están invirtiendo mucho en la ejecución dentro de un punto de venta de los productos que cada empresa elabora para ganar una mejor demanda y participación de mercado.Babahoyo: UTB-FAFI. 2025Pazmiño Romero, Diego Andrés2025-04-30T21:29:51Z2025-04-30T21:29:51Z2025info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis38 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18139esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-01T08:08:06Zoai:dspace.utb.edu.ec:49000/18139Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:20:36.239471Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. Mora Manzaba, Marcos Santiago Publicidad precios y promociones Comercio |
| status_str | publishedVersion |
| title | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| title_full | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| title_fullStr | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| title_full_unstemmed | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| title_short | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| title_sort | Estrategia de marketing en el Comercial” Wilmercito S.A.’’ en la parroquia Pimocha del cantón Babahoyo en el periodo 2023. |
| topic | Publicidad precios y promociones Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/18139 |